Are You Destined for Digital Extinction?

New innovations in digital technologies promise increased productivity, efficiency, and business growth—but only if users have both the confidence and the digital skills to use them.

March 4, 2019 — Brian Murphy, VP/GM Nulia International

52 percent of Fortune 500 companies have declared bankruptcy, been acquired, or closed their doors because of digital disruptions since 2000 (Harvard Business Review).

 

No industry is immune. If organizations are not open to innovation, they will be edged out of the market by businesses that are.  Digital disruptions like the Internet and SaaS technology upended the usual flow of business, changing business processes and consumer habits. The only solution is organization-wide Digital Transformation, adapting to and embracing technological innovation.

 

 

 

More Organizations Than You Think Have Gone Digitally Extinct

In just the last two decades, many household names have become digitally extinct by failing to adapt to the new technological landscape of their industry. Brands like Kodak, Compaq, and Motorola that were once at the forefront of their industries were left behind in the new digital world (Valuer). By the time they realized it, and tried to catch up, it was too late.

 

But all is not lost. While many corporations have fallen behind or disappeared as a result of holding onto the past, others have succeeded and stood out as beacons of innovation.

 

The technology world offers two great examples: Apple and Microsoft. Apple embraces innovation in the ways they run the business and in the products they design. They constantly introduce bold new ideas that stand out among competitors and attract consumers (Panmore).

 

Microsoft has continued to innovate their SaaS offerings. Their Office 365 application is one of the most widely adopted SaaS products in history. The company continues to show huge innovative potential as they focus their attention on adapting their business to becoming a leader in AI/ML development.

 

How to Avoid Digital Extinction

So, how does a company become a beacon of innovation instead of a forgotten industry dinosaur? By embracing transformation as a way of life and using digital technologies to accelerate their growth. It is time to join the Digital Enablement movement; unlock the value of the technologies you have invested in and empower your organizations to realize their potential.

 

Everyday millions of users and millions of dollars are lost when organizations don’t realize the return on investment on their existing SaaS technologies. This under-utilization represents a staggering $30 billion in digital investments projected to be wasted over the next four-year period (CIO).

 

New innovations in digital technologies promise increased productivity, efficiency, and business growth—but only if users have both the confidence and the digital skills to use them (Forbes). Nulia has a better way: our enablement solutions, powered by a proven playbook that addresses today’s digital adoption gap through measurement & evaluation, personalization & guidance, and reward & recognition, make adopting digital technologies fun and engaging.

 

Join the Digital Enablement movement. Contact us at sales@nulia.cloud.