Traditional Training, Adoption

and Change Management

Is Simply Not Enough

Our Story & Vision

A Dirty Little Secret ⁠— 50% of Digital Productivity Tools are Wasted.
On Top of That, 75% of Training and 70% Change Management Attempts Fail

When Steve and Michele Zimba founded Nulia together with Cary Torkelson, Martin Booth, Brian Murphy, and Jon Kubu, they started with a simple question: “What now?”

The question was “How do we unlock the value of productivity suites for buyers and sellers? How should productivity suites be enabled for the benefit of both end users and organizations?”

There were two obvious problems: people did not know how to use their productivity suites, and buyers and sellers did not know how to unlock the value of their investments and solutions. Fundamental change was needed. 

The “What now?” question led to three game-changing insights:

We Have a Shared Ecosystem Problem

The low use of productivity suites can easily be laid at the feet of the end users, but in reality, the whole ecosystem of end users and developers creates the problem.

Buyers and sellers are caught in the middle, unable to unlock the value of their productivity investments and solutions. 

How can we unlock trapped value and unify the ecosystem?

Traditional Training, Adoption and Change Managment is Simply Not Enough

Conventional wisdom comes with a promise that training, adoption and change management will solve the problem of high waste of digital productivity suites. But McKinsey research reveals the dramatic reality: 75% of training and 70% of change management attempts don’t live up to expectations. 

This reality is painful: organizations are already wasting money on unused digital productivity suites. Then they waste even more money on training and change management attempting to bridge this gap. Yet the gap between the promise of these digital productivity suites and actual digital productivity and performance persists. 

What is required to develop lasting digital skills from digital productivity suites?

Digital Enablement in the Flow of Work

Recent Deloitte research shows that organizations continue to struggle with enabling productivity, even after implementing training and change management activities. This wasting of time and money is exactly what organizations hate. So the key question became: how could we make Digital Enablement of these productivity suites part of the daily workflow, and the most efficient and least expensive option for attaining and maintaining skills?

Building on the research from Deloitte, the founders of Nulia developed the concept of “Digital Enablement in the Flow of Work” and built the Nulia Works platform to execute on it. 

Real skill development and sustainable behavioral change happen in the flow of work.

Different Players, Different Perspectives


Sellers are asking, “I’ve sold all these great productivity tools. Why is nobody using them?” And now, they’re worried. Did they overpromise? Have they oversold? They’re wondering about its value to the buyer. 


Developers are asking, “I built these great productivity tools. Why is nobody using them?” They’re feeling frustrated, sometimes angry, and sometimes worried. They don’t get enough satisfaction from what they have created. 

 And the buyers and sellers are caught in the middle.


Buyers are asking, “I bought all this great productivity stuff, but why is nobody using it?” They feel disappointed, and they lose confidence in their decision. 


McKinsey: On the Evolution of Change Management

Research tells us that most change efforts fail. Yet change methodologies are stuck in a predigital era. It’s high time to start catching up. 

Change management as it is traditionally applied is outdated. We know that 70 percent of change programs fail to achieve their goals, largely due to employee resistance and lack of management support. We also know that when people are truly invested in change it is 30 percent more likely to stick. 

While companies have been obsessing about how to use digital technology to improve their customer-facing businesses, the application of digital tools to promote and accelerate internal change has received far less scrutiny.

Deloitte & Harvard: In the Flow of Work

Deloitte: People Teaching Themselves

There is increased recognition that people are teaching themselves to do new things to adapt to changes in their personal or working lives. At the same time, this phenomenon is not necessarily improving the day-to-day experience of people at work. Employees are overwhelmed and disengaged; they increasingly crave and expect their organizations to devote resources to support their success.

Harvard Research Review: Make Learning Part of the Powerful Current of the Daily Workflow

We believe there is a way to make learning part of the powerful current of the daily workflow, a new paradigm that Josh Bersin of Deloitte coined “learning in the flow of work.”

Learning in the flow of work is a new idea: it recognizes that for learning to really happen, it must fit around and align itself to working days and working lives. Rather than thinking of corporate learning as a destination, it’s now becoming something that comes to us. Through design thinking and cutting-edge technology, we can build solutions and experiences that make learning almost invisible in our jobs. 

Users Become Digital Heroes, Getting More Productive While Getting Stuff Done

These three insights fueled our determination to close the gap between the perceived promise of digital productivity suites and the actual digital productivity. 

Nulia knows that lasting digital productivity is possible only with Digital Enablement. By integrating Digital Enablement in the flow of work, users become more productive while getting stuff done. This is why continuous personalization & guidance, data-driven measurement & evaluation, and engagement & reward needs to be built in by design. Both individual and organizational skill development needs to be proven based on measurable outcomes.

After all, at Nulia we are on a mission to unlock the value and realize your potential—boosting massive productivity impact by creating digital heroes who get stuff done!

Stop Wasting your Same Dollar Twice. Start Digital Enablement.