Possible With Digital Enablement
A Dirty Little Secret: 50% of Modern Digital Technologies are Wasted
When Steve and Michele Zimba founded Nulia together with Jim Shephard, Jon Kubu, Martin Booth, Brian Murphy, and Cary Torkelson, they started with a simple question: “What now?” They wondered, “How do we unlock value for buyers and sellers? How should new technologies be enabled?” There were two obvious problems: people did not know how to use their software and digital technologies, and buyers and sellers did not know how to unlock the value of their investments and solutions. Fundamental change was needed.
The Shared Ecosystem Problem
The Replaced Business Model
The Present-day Enablement Playbook
Different Players, Different Perspectives
Users are asking, “What am I supposed to do with all this great stuff?” They feel frustrated and helpless; often, they don’t even know what they don’t know. Where’s the fun?
Developers are asking, “I built all this great stuff. Why is nobody using it?” They’re feeling frustrated, sometimes angry, and sometimes worried. They don’t get enough satisfaction from what they have created.
The buyers and sellers are caught in the middle.
Buyers are asking, “I bought all this great stuff, but why is nobody using it?” They feel disappointed, and they lose confidence in their decision.
Sellers are asking, “I’ve sold all this great stuff. Why is nobody using it?” Did they over-promise? Have they oversold? They start to worry and wonder about its value to the buyer.
The Traditional Playbook
Lucky users can call a helpdesk or take a training course. Most often they are on their own, searching YouTube for guidance. There is no plan for enablement beyond the initial deployment.
The old playbook that supports yearly (or monthly, at best) updates doesn’t belong in a world with daily application updates (ongoing new versions, new feature enhancements, uninterrupted performance improvements, continuous workflow changes, bug fixes), user ratings, and in-app purchases.
A Playbook for the New Digital World
For buyers and sellers to stop worrying, enablement must be part of the solution from day one. Buying a digital technology on its own doesn’t solve the problem. Enablement is required—always!
Enablement has to include measurement, personalization, and fun. We see a future where enablement is built in by design from the very beginning of a product development and purchasing lifecycle.
Nulia's Why, How, What
To digitally empower people to reach their full potential.
- Unlock the value for buyers and sellers.
- Realize the potential for digital users.
- Provide guidance for developers.
By changing the way users use, buyers buy, sellers sell, and developers develop digital technologies.
- Digital transformation is possible only with digital enablement.
A portfolio of digital enablement solutions that gets users using their digital technology.
- Transform how users use by making them digital heroes.
- Align the ecosystem by unifying users, buyers, sellers, and developers.